Steve Woolgar - Visualisation in the age of Computerisation

Some highlights:

- "the visual is analogous to other abstractions like "social"or "natural""

- "We have never been visual!" ;-)

- "visualisations are performative, not descriptive"

- the part about neuromarketing

(Más info en http://www.sbs.ox.ac.uk/centres/insis/visualisation/Pages/default.aspx)